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About All Things Annuity

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We are All Things Annuity

All Things Annuity has over 70 years of experience in the annuity industry on its leadership team, headed by its Chairman, Robert MacDonald, who is the founder of modern day annuities. Our goal is to provide individuals with clear, comprehensive information on retirement strategies with guaranteed income and assist in implementing those strategies with a suitable plan.

Despite what our name may suggest, All Things Annuity understands that an annuity will not be a silver bullet for each individual retirement plan. Nevertheless, we do believe that having a safe, guaranteed income stream is imperative for virtually every retirement strategy. Whether or not an annuity is the best vehicle to reach that goal will depend on several factors that vary from person to person.

When planning for your retirement, knowledge is power. That is why the first steps we take when working with a client are educating them on the facts, exposing the myths, and thoroughly explaining the (sometimes boring) details to ensure that you are 100% confident throughout your financial decision making process.

Our team of retirement income experts will help navigate the often complex road map that leads to your ideal retirement plan. Those who prefer to do the early research at their own pace will find a wide range of annuity guides, articles, and retirement tools throughout the website. As soon as you are ready to speak with us regarding your specific retirement goals, simply fill out the Call Back Request form found on the bottom of each page, or request a quote on our interactive menu. You may also call us toll free at 1 (800) 501-1984 to speak with an expert immediately.


Becoming a client

The All Things Annuity headquarters are located in Minneapolis, MN. For new clients, the process begins with a brief, exploratory conversation by phone with a retirement income expert. This is simply a fact finding phone visit to determine if our services will be of value to you. No pressure and definitely no sales pitch.

To ensure that each of our clients receives the highest level of service, we require affiliated partner advisors to meet our rigorous standards and practices for financial planning before becoming a partner. Each partner is also required to be a fiduciary, which in layman’s terms means he or she is required to act in the best interest of the principal, the party (client) whose assets they are managing. We are confident your experience with All Things Annuity will be very positive and beneficial.

Our Founders

Robert W. MacDonald


In 2007, after a remarkable 40-year career in the financial services industry, Bob MacDonald (alongside two of his sons) created All Things Annuity; a centralized hub for individuals in need of sound financial advice and assistance with guaranteed retirement income. Bob began his career in 1965 as an agent for New England Mutual Life; he “retired” in 2002 as CEO of Allianz Life of North America.

Along the way, he built a successful sales agency for Jefferson-Pilot, served as chief operating office for State Mutual of America, president and CEO of ITT Life Insurance Corporation, and formed LifeUSA, which became one of the fastest growing, best-known and most successful companies of the 1990s. From a startup in 1987 to the time Allianz AG of Munich, Germany acquired LifeUSA in 1999, the company developed into a profitable, publicly-traded company with sales exceeding $1 billion, assets of more than $6 billion and over 80,000 agents contracted to represent the company.

Colin MacDonald


Colin began his career in the financial service industry in 1999 as a Senior Sales Trainers at Allianz Life. During his time at Allianz, he worked with, trained, and gave presentations to thousands of financial planners on the importance of providing income to their clients. The importance of providing guaranteed income to clients has been the bedrock of his philosophy towards retirement planning, and was the inspiration for All Things Annuity.

Since its inception, Colin's mission at All Things Annuity has been to assemble a nationwide network of highly qualified financial planners who share his belief in the importance of providing clients with guaranteed income they can never out live. He personally meets with every potential partner adviser to ensure that each branch office will uphold All Things Annuity's values of superior customer service and strict guidelines to always put the needs of our clients above all else.

Braden MacDonald

Chief Technology Officer

In 2002, Braden began working in sales at one of the country’s largest financial marketing organizations, where he used that opportunity to learn the inner workings of the financial industry. After several years in sales, he shifted his focus to his true passion; technology innovation and implementation. It was his belief that the financial industry was lacking in certain areas in regards to technology, particularly in the way clients receive information and support. He designed the All Things Annuity website as an open and transparent encyclopedia of annuities. This allow potential clients the opportunity to research and educate themselves at their own pace, while also having the support of a highly qualified retirement income expert just a button push away.

Request a call from us

Our friendly staff is here to answer all your annuity related questions. Simply fill out the form to the right and one of our team members will contact you shortly (typically between 5-10 minutes during business hours).

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